Jen Schuetz is the minder of the monies for Weightshift, a web design studio in San Francisco, California. She also takes pride in running her household as optimally as possible.

Her obsessions: coconut, coffee & chocolate, fermented foods, nut butters, buying in bulk, yarn, tattoos, the sun. She can't imagine her life without some free weights to throw around, and she pretends her animals know what she's saying when she talks to them.

Her philosophy is to invest in experiences, rather than possessions. But, she and her husband would still like to own beachfront property someday.

Her top haunts: Flickr; Instagram; Ravelry; Twitter.

Photo by her main squeeze, Naz Hamid.