Jen Schuetz is a cofounder of Michael James Milton, a line of handmade accessories for men; is the proprietor and maker behind Leona Rose, a collection of jewelry for the ladies; and is the minder of the monies for Weightshift, a web design studio headquartered in San Francisco, California.

She finds tattoo art captivating and posts her knitting conquests on Ravelry. Puttering about in the kitchen and trying out primal recipes is her new thing. Her Flickr stream captures snippets of her life on the West Coast as well as her worldly travels, and she does her best not to rant in 140 characters or less on Twitter. She and her husband will own a beachfront home someday.

You will never find her on that massive social network, so don't bother looking. She occupies enough internet space and thinks the online world is oversaturated as it is.